CSC - Interim Report Assignment Example | Topics and Well Written Essays - 750 words

CSC - Interim Report - Assignment Example Customer service and care are a critical component of any successive business venture (Mcardle, 2008, p.81). In this regard, the Swire hotels have incorporated the aspect of quality customer service and care in the operation of all their hotels. Swire Hotels is a collection of three hotel brands including House Collection, East Lifestyle Hotels, and Chapter hotels. The House collection hotels are small but luxurious hotels within the umbrella of Swire Hotels. Environmental factors like social status, family situation, and cultural background, influence the buyer’s decision-making process, especially in Swire Hotels (XKhosrow-pour, 2013, p. 34). According to Kapoor, Paul and Halder (2011, p. 43), the cooperation and synergy among Swire employees, promotes quality customer service and care. The reliability of employees indicates the level of customer satisfaction. Swire Hotels have a comprehensive employee performance appraisal, especially on the element of customer service. The appraisal process establishes the reliable and unreliable employees (Gibson, 2012, 89). According to Humphrey (2011, p. 67), after sale service is also important because it encourages repeat purchases. The Swire Hotels provide a wide variety of meals. It provides customers with many choices of food. Consequently, customers are satisfied because their need is met. Additionally, the differentiation aspect in the promotion of Swire Hotel food is important for customers (Sherman, 2009, p. 83). The strategy creates a better perception among the Swire Hotels Customers. The spread of the Hotels also enables the preparation of unique types of foods in common in various parts of the world. Consequently, Sire Hotels accommodate almost every customer in the world. The monadic approach does not entail the internal aspects of a consumer like psychology. The strategy is used by the Hotel to evaluate and analyze the suitable marketing techniques.